Oranges are not Apples
Asa jokes that once there are two iterations of an opinion, you can safely claim that “everybody” is saying it. It’s kinda true. If two people make one observation (e.g. “the new U2 album sucks”), I will very likely repeat this information and say everybody agreed.
Everybody’s saying the new U2 album sucks.
Over a decade ago there were two unrelated interested parties in small capital venture funding who wanted to explore playing with the name Orange. And whether they knew it or not, I believe it was a response to Apple, Inc. having become a cultural phenomenon on top of a tech powerhouse. So once upon a time, everyone was trying to come up with the new Apple by making Orange happen. (The historiography of zeitgeists.)
In one of the shrines I built for my project at RAIR (Recycled Artist in Residence), I paid direct homage to Yoko Ono’s “Apple” and staged a tangerine to rot over the time of my tenure at the studio. It is counterculture as homage. I am a child of the 90s after all.
My husband told me Yoko’s feeble these days. I mean who can blame her. She’s over 90 now. I’d make my ass feeble, too. And that time transforms organic matter is no mystery to us, but by telling you I am also enfeebled, and that looking at the deterioration of fruit has improved my countenance, I am hoping you and I are everybody. It only takes two of us.
